Kit (ConvertKit)
Email marketing built for creators
- No reviews yetCategory: Marketing & GrowthUpdated May 2026
Kit, formerly ConvertKit, is an email marketing platform aimed at creators — newsletters, automations, landing pages, and a tag-based subscriber model rather than rigid lists. It includes visual automation flows and a creator network for cross-recommendations.
Highlights
- Tag-based subscribers are flexible and powerful
- Strong visual automation builder
- Creator-friendly landing pages and forms
- Free tier to start
Good for
Kit is a strong default for creators who want automations and a tag-based audience model rather than clunky lists. For a media-style newsletter with built-in growth and monetisation, Beehiiv is the more modern rival; for programmatic, app-sent email, Resend is the developer tool. Choose Kit when audience automation for a creator business is the goal.
When to use it
- creators_and_newsletters
- solo_founders
- course_and_product_sellers
Avoid if
- want_advanced_visual_email_design
- only_need_occasional_broadcasts
From USD 0
Free plan up to a subscriber cap; paid plans scale by subscriber count and unlock advanced automations and integrations.
- TemplatesNative
- IntegrationsNative
- AutomationNative
- Free tierNative
- API accessNative
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